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Commercial Printing×タカラサプライコミュニケーションズ - List of Manufacturers, Suppliers, Companies and Products

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[CUD Column 1] About Color Universal Design (CUD)

[CUD Column 1] About Color Universal Design (CUD)

Our company has established a team to promote the universal design of printed materials, asking, "Is there something we can do as a printing company?"

"Color Universal Design" refers to a design that takes into account the diversity of color vision and employs color schemes that are easier for a larger number of people to use. Since around 2002, the term universal design has swept through Japan's economy and industry. As you may know, universal design refers to design that pursues "usability" and "safety" for a wide range of people. Many everyday items such as stationery, home appliances, and furniture have been commercialized, so there are likely many people who own them. I would like to explain about Color Universal Design. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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"Digital" promotion support [Many case studies available]

"Digital" promotion support [Many case studies available]

AR, AI chatbots, digital stamp rallies, etc... We offer a variety of promotions utilizing digital technology!

Digitalization is rapidly expanding, and there is an increase in measures using digital promotions such as contactless and online methods. Ohira Printing has a wealth of experience in diverse promotions utilizing digital technology and has accumulated know-how. We can assist with hybrid promotion support that combines real and digital elements, in collaboration with our core printing business, as well as in the web and systems areas. <Examples of Services> ■ Website Development ■ AR Promotion ■ Server Setup and Management ■ Digital Brochures ■ Digital Stamp Rallies ■ AI Chatbots *We have a collection of case studies available. For more details, please download the PDF or contact us at the information below.

  • Other information systems

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Kyoto Information Site "DigiStyle Kyoto" Collaboration

Kyoto Information Site "DigiStyle Kyoto" Collaboration

Would you like to promote your event information on the Kyoto information site?

The Kyoto information site "Digistyle Kyoto," operated by Daihei Printing, covers event announcements and local shops in Kyoto from a unique perspective. We can propose content ideas tailored to your objectives and target audience. Additionally, it is possible to publish sponsored articles and banner ads in the "Kyoto Magazine" section of the site. The site receives 150,000 to 200,000 page views per month, with a high viewing rate in local Kyoto, and we also collaborate with Yahoo Timeline. We can suggest content ideas based on your objectives and target audience. ■ Digistyle Kyoto https://www.digistyle-kyoto.com/ 【Usage Scenarios】 ■ Publication of event information - Lectures, symposiums, experiential events, etc. ■ Banner ad placements ■ Introduction of products and event details through writer visits and interviews - PR is also possible on social media! - Our in-house staff will conduct interviews! - Video promotions are also possible according to your budget.

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[DTP Column 1] The Importance of Understanding Customer Preferences

[DTP Column 1] The Importance of Understanding Customer Preferences

Important things to consider when listening to customer requests and reflecting them in printing.

The quality of a "photo" is often influenced by "sensation." Let's say a customer requests, "I want this food photo to look delicious." The standard for what looks "delicious" varies from customer to customer. If we don't grasp that "sensation," there is a possibility that what we produce could be the complete opposite of what the customer envisioned. Therefore, we accompany the sales team, observe the customer's expressions, and sense their enthusiasm and feelings to understand how to recreate their "ideal." *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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[DTP Column 2] Maintaining Print Quality Requires Effective On-Site Communication

[DTP Column 2] Maintaining Print Quality Requires Effective On-Site Communication

About the quality of printed materials

First, regarding image correction, I listen to requests directly from the client, visualize the correction in my mind, and convey it to the team on-site. What is important at that time is to transform any abstract instructions from the client into something that can be understood by the on-site operators and to solidify them as actionable directives. For example, as mentioned in the previous column, how should we work to make the food look "delicious" or to create a "warm image"? I repeatedly consider this based on my experience. *For detailed content of the column, you can view it through the related link. Please feel free to contact us for more information.*

  • Printing/Publishing
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[Web Column 1] "Designing Communication"

[Web Column 1] "Designing Communication"

Web at a printing company?

In the current era of media diversification, similar to the four mass media (television, newspapers, magazines, and radio), advertising and promotion in print have also shifted from the traditional "printing only" to a trend where "printing + α" is the norm, with the importance of web promotion, for example, increasing. However, on the other hand, it cannot be said that a web-centric promotion is the correct approach. Since 2000, especially after 2011, many people may have felt that the ways information is conveyed, received, and understood have changed. To communicate the information that customers want to share, it is important to design communication that is appropriate for the times. Currently, what is particularly emphasized in the advertising industry is the so-called "communication design." *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

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[Web Column 2] Thoughts on "SNS"

[Web Column 2] Thoughts on "SNS"

The purpose of planning (designing) communication.

When considering promotional strategies for new products aimed at working men and women in their 20s to 30s, the older generation tends to suggest traditional ideas such as "TV commercials" and "magazine advertisements." On the other hand, the younger generation, referencing the diversification of media and various survey data with a touch of humor, proposes ideas like "mobile ads" and "SNS ads," along with the customary phrase "going viral on social media." But is this really sufficient? In today's era, can these strategies effectively raise awareness of new product information? Due to the current diversification of media and the overwhelming increase in information, promotional strategies cannot rely on traditional thinking and methods. There is no single media (or strategy) that can reach all audiences. In corporate communication aimed at consumers, it is crucial to carefully plan how to convey messages to the intended audience and how those messages should be received. *For more details on the column, please refer to the related link. Feel free to contact us for more information.*

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[Web Column 4] Key Points of Online "User Experience"

[Web Column 4] Key Points of Online "User Experience"

What online means in the era of the new normal.

Now, in the current COVID-19 pandemic, you may have heard or seen the term "new normal" quite often. For example, there has been a shift towards online (internet-based) experiences in events such as open campuses and exhibitions, leading to a decrease in opportunities to gather users in specific locations and spend time with them. This can also be considered one aspect of the "new normal." Of course, traditional experiences such as restaurants, amusement parks, tourism, and movies continue to be offered despite certain restrictions, but it seems that many business-oriented areas have shifted to online offerings. When "experiences" transition from traditional, physical formats to online ones, what kinds of differences will emerge? *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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[Web Column 5] Specify the target audience and pursue a resonant way of communication.

[Web Column 5] Specify the target audience and pursue a resonant way of communication.

Towards the era of "New Normal" and "Diversity"

In corporate activities, responding to changes in the times is essential, but sometimes there is a perception that "old (previous) things and ideas are bad, and new things and ways of thinking are good." According to the results of the "Survey of Current Conditions in Specific Service Industries" recently released by the Ministry of Economy, Trade and Industry, the sales figures for the entire advertising industry in Japan for January 2021 showed a decline in newspapers, magazines, television, and radio, while internet advertising saw an increase. The magazine sector experienced the largest drop. This result is often interpreted as "existing four major media are old and therefore bad; it is indeed the era of internet advertising." However, depending on the target audience, their circumstances, and the content to be conveyed, there are cases where it is difficult to communicate effectively through internet advertising. *Source: Ministry of Economy, Trade and Industry "Survey of Current Conditions in Specific Service Industries" https://www.meti.go.jp/statistics/tyo/tokusabido/result-2.html *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.

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[Case Study] Hōshuzō Online Shop Renewal

[Case Study] Hōshuzō Online Shop Renewal

Responsive design! An online site that further enhances quality design and convenience!

We received an inquiry from Takara Shuzo Co., Ltd. about renewing their online shop using the e-commerce site construction system "MakeShop." We proposed a system for them. They evaluated our track record in transferring the old system and our production progress, and entrusted us with the production. In terms of design, we aimed for an elegant image that conveys a sense of quality and hospitality. Additionally, by making it responsive, we ensured that the shopping experience is easy for smartphone users as well. 【Case Overview】 ■ Takara Shuzo Co., Ltd. ■ Renewal of Takara Shuzo Online Shop ■ Date: March 2021 *For more details, please refer to the PDF document or feel free to contact us.

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Daihei Printing Co., Ltd. Company Profile

Daihei Printing Co., Ltd. Company Profile

We will link workflows such as printing, web, and package production to provide optimal proposals.

Daihei Printing is a subsidiary of Takar Holdings, established in 1957 (Showa 32). Our company aims to contribute to the creation of added value for our customers through the manufacturing that started with the printing business we have been engaged in since our founding, as well as through the creation of diverse communication tools that respond to the digital society. We view "Facing the signs of change without running away" as a continuous mindset since our establishment, and we will continue to strive for the creation of new value for our customers. 【Business Activities (Partial)】 ■ Various commercial printing ■ Labels and packaging ■ In-store support ■ Web production and promotion ■ Support for educational institutions *For more details, please refer to the PDF materials or feel free to contact us.

  • Printing/Publishing
  • Contract manufacturing
  • Other contract services

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[CUD Column 3] The Mechanism of Inheritance in Color Vision Deficiency

[CUD Column 3] The Mechanism of Inheritance in Color Vision Deficiency

X-linked recessive inheritance! An introduction to the genetic mechanism of color vision deficiency in a column.

Color blindness is inherited on the X chromosome. It is referred to as X-linked recessive inheritance. The chromosomes that determine sex are the X chromosome and the Y chromosome. Males have one X and one Y chromosome, inheriting the X from their mother and the Y from their father. Since males have only one X chromosome, if that X carries the gene for color blindness, they will be color blind. Therefore, the incidence is higher in males. I would like to explain the mechanism of inheritance for color blindness. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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[CUD Column 4] Examples of Color Universal Design Initiatives

[CUD Column 4] Examples of Color Universal Design Initiatives

We pursued easy-to-see and easy-to-understand displays for both color vision deficient individuals and those with normal color vision, making continuous improvements.

Since 2007, Daihei Printing has been promoting designs that consider individuals with color vision deficiencies (color universal design) in the use of colors for printed materials. In this context, we would like to introduce the efforts made in the sign revisions for our client, Hankyu Railway. The main signs that were revised at that time include the timetable, fare table, station stop guide, route map, and travel time guide. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.

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[Printing Column 1] What is important for printing companies?

[Printing Column 1] What is important for printing companies?

We conduct our business with the consideration of ensuring that our customers who place orders daily are satisfied.

Printing is literally the work of printing on paper using a plate. The most important thing for us is to faithfully reproduce the printed plate output from the DTP department. We print while maintaining a consistent ink density from start to finish. To faithfully reproduce the printed plate and maintain a consistent ink density, regular machine management is very important. Additionally, paper is easily affected by daily temperature and humidity, which can cause deformation and static electricity, significantly impacting print quality. Therefore, air conditioning management must ensure that temperature and humidity remain constant. Furthermore, to carry out proper maintenance, we believe operator training is essential. It is meaningless to perform maintenance without understanding when, why, and for what purpose it is being done, and what condition we want to achieve as a result. *For more detailed information on the column, please refer to the related links. For further inquiries, feel free to contact us.

  • Printing Machinery
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[Production Example] WEB Page & POP with QR Translator

[Production Example] WEB Page & POP with QR Translator

No app download required! By scanning the QR code, you can read the instructions in the device's set language!

As interest in inbound tourism and Japanese cuisine rises, we proposed sparkling sake "Mio" as an effective means to appeal to overseas customers. Since QR codes are widely used around the world, there is no need to explain how to use them to international visitors coming to Japan. This makes the barrier to implementation very low, which is an attractive feature. Additionally, the ability to collect data on how many times the set language was displayed means that it has a high potential for use as marketing data, which was appreciated. 【Case Overview】 ■ Takara Shuzo Co., Ltd. ■ "Mio" webpage and POP with QR Translator ■ Date: December 2016 ■ Customer Evaluation: The low implementation cost and the ability to quickly introduce it for inbound tourism are positive aspects. *For more details, please refer to the PDF document or feel free to contact us.

  • Printing/Publishing

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